I’m In This Post And I Don’t Like It: The Meme and the Real Life Dilemma

when you're in a photo and don't like it

“I’m In This Post And I Don’t Like It” is both a classic meme but also a serious problem. You might have seen the meme, or you might literally have said these words yourself. If you’ve ever seen a screenshot of the Facebook photo removal option being posted in response to something online then you … Read more

What does “Press F” mean?

Please Press F

“Press F” is a phrase for the ages. The etymology of “F” or “press F” spawns from an out-of-place moment in Call of Duty: Advanced Warfare. The protagonist, Private Jack Mitchell is attending the funeral of his best friend who died while fighting in South Korea. While this should have been a tense moment in the … Read more

Meme Marketing: Facebook Growth Lessons from An Absurd World

meme marketing lessons

Organic Reach on Facebook is Far from Dead Meme marketing is still in its infancy and with that comes controversy. Some call it an art, others call it absolute garbage. My views fall somewhere between the two, but there’s one conclusion we can draw from memes. Memes have incredible power in reaching the masses. And … Read more

How to Boost Facebook Group Growth 923%: A Real Life Case Study

Facebook group growth

Facebook group growth can be done with planning and a $0 budget. For context, I need to explain the original purpose of the Facebook group I ran this growth experiment on. Elegantly titled Shitposting in Asia Ironically™, or SIAI for short, was a group aimed at expats living in Asia. Its sole purpose was to … Read more

“Smash Bros is not a fighting game,” say top Japanese gaming figureheads.

Smash Bros is not a fighting game

Similar, but not quite a fighting game. When someone says Smash Bros is not a fighting game, they often mean it doesn’t belong with traditional fighters or that the Smash community doesn’t belong in the fighting game community (FGC). Depending on who you talk to, opinions on these two points can vary quite a bit. … Read more