Growth Hacking the New Instagram @ HUBBA was a success!
Huge thanks to all the HUBBA staff that made this event possible and everyone that attended! It was really bittersweet seeing the event sell out so early because we were constantly bombarded with emails, phone calls and Facebook messages from people trying to get their hands on tickets to the meetup. The rising popularity of Instagram marketing in Thailand was a huge factor in this and the lack of strong marketing speakers was a blessing for me. Unfortunately, this left many people unable to attend the event and I’m still trying to figure out how to best support these people who still want to learn about Instagram growth strategy.
Growth Hacking Instagram is a Hard Process
If you think ‘Instagram’ could only share cool photos of your product and expected someone to just scroll through it, you’re making a big mistake!
Let’s do an Instagram marketing plan in more scientific way! which you can track the result and manage to reach a predefined measurable goal. You could learn your target over time and able to optimize your tactics which could rapidly gain followers and turn them to be your customers.
Join ‘Growth Hacking The New Instagram’ meetup with ‘Chris Tweten’, an experienced ‘Instagram growth-hacker, who has worked as Marketing strategist with successful startups in many countries and get new chapter of your business!
Here’s my slides from the event for a quick overview of my workshop!
When growth hacking Instagram, I only use 3 tools:
Date: October 2, 2016
Time: 10.00 – 16.00
Location: HUBBA-TO (Habito-mall, On-nut)
Price : Early bird ticket 2,000 Baht (Until Sep 20th or as long as tickets last!)
Regular ticket 3,000 Baht
1. Introduction: What makes Instagram so powerful in 2016?
Visual content on average collects 40 times more social engagement than any other form of content. Guess what social network is 100% visual content? Instagram. Combine this key factor with its monthly active userbase of 400 million and you’ll begin to understand just how strong of an effect the platform can have on your business.
2. Foundation: The Business Plan for Your Brand on Instagram
Before you get started with even planning out your content for Instagram, you need to lay out the framework for your brand and set some (difficult) measurable goals for follower growth, engagement and conversions. This section will show you how to track these results with actionable data sets so you will always know where you can be performing better.
3. Growth: How to Rapidly Grow Your Instagram Following
There are 5 methods of achieving rapid growth in the current state of Instagram and I’ll show you exactly how I test and optimize these tactics over time. Some of them should seem quite obvious but without a structured approach, they will often fall flat.
4. Traffic: The Step by Step Guide to Driving Traffic to Your Website or App
Your rapidly growing fanbase isn’t worth a dollar until you’re able to sway their actions and get them to visit your website or install your app. Massively popular brands on Instagram have already got this figured out, so we’ll reverse engineer what they’re doing step by step.
5. Sales: How to Convert Followers into Automated Traffic
By this point, you understand the fundamentals of quick growth and how to bring fans to your product. Now the real question is: Can I make money? This section covers how to cater towards your Instagram audience.
6. Premonition: The Future of Instagram Marketing
Instagram is a rapidly changing landscape – especially with the introduction of its algorithmic news feed and Instagram Stories. Luckily, both of these features are things I’ve conquered working with some of the best minds in Instagram marketing. We’ve uncovered some key patterns in the algorithm and have found ways to use Stories like a more powerful version of Snapchat.