{"id":1139,"date":"2017-11-03T09:00:53","date_gmt":"2017-11-03T02:00:53","guid":{"rendered":"http:\/\/christweten.com\/?p=1139"},"modified":"2020-11-11T13:56:40","modified_gmt":"2020-11-11T06:56:40","slug":"meme-marketing-lessons","status":"publish","type":"post","link":"https:\/\/christweten.com\/meme-marketing-lessons\/","title":{"rendered":"Meme Marketing: Facebook Growth Lessons from An Absurd World"},"content":{"rendered":"\n

Organic Reach on Facebook is Far from Dead<\/h2>\n\n\n\n

Meme marketing is still in its infancy and with that comes controversy. Some call it an art, others call it absolute garbage. My views fall somewhere between the two, but there\u2019s one conclusion we can draw from memes. Memes have incredible power in reaching the masses. And in the marketing world, that\u2019s as good as gold. <\/p>\n\n\n\n

\"Living
As of 2020, Living in Asia Ironically is officially over.<\/figcaption><\/figure><\/div>\n\n\n\n

For the past 2 years, I\u2019ve run a Facebook page called Living in Asia Ironically<\/a>. What started as a fun hobby turned into an absolute beast. My posts reach the feeds of 1+ million people daily. Organically. It\u2019s drawn enough attention that companies reach out to me to make memes for their business. Ridiculous as it sounds, it\u2019s an incredibly effective approach to growing your following. It\u2019s cost-efficient and brings obscene results to the table. Reach, engagement, page likes. Meme marketing brings everything you could possibly ask for to the table.<\/p>\n\n\n\n

In this article, I\u2019ll be going over some of the things I\u2019ve learned after entering the realm of weird Facebook<\/a>. If you\u2019ve got the knack for it, I highly recommend running a meme page or 2 of your own. With less limitations of what you can post, it\u2019s a great testing ground for honing your Facebook skill. I wouldn\u2019t be nearly as good at organic Facebook growth without my experience in memes. Yes, I realize how absurd that sounds.<\/p>\n\n\n\n

Meme magic is real.<\/strong><\/p>\n\n\n\n

Create an environment for user generated content.<\/h3>\n\n\n\n

For many brands, this just won\u2019t make much sense but if it does, sink some time into it. The most common form of user generated content (UGC) comes from running giveaway contests. You\u2019ve likely seen companies run contests where you have to use a hashtag on a photo to enter. Check-ins are quite common too. The contest ends, you pick a winner and feature them. The content ends there. How do you keep the ball rolling?<\/p>\n\n\n\n

Occasionally featuring fan content builds loyalty. Not only do those who get featured love it, but it sends a message to the rest of your fans. They have a shot at being showcased if you\u00a0notice them<\/a><\/a><\/span>. It\u2019s becoming a trend on Instagram, especially in the travel niche. If you use their brand\u2019s hashtag, your photos can get regrammed. For smaller accounts, this can be a huge boost to their credibility and follower growth.<\/p>\n\n\n\n

\"Chris<\/figure><\/div>\n\n\n\n

Empower your super fans.<\/h3>\n\n\n\n

You only need 1000 true fans<\/a> to succeed. It\u2019s been repeated over and over because it\u2019s absolutely true. Meme marketing is no different.<\/p>\n\n\n\n

For those running online communities, I highly suggest promoting your super fans to moderators. This is becoming common practice during ICO campaigns using Slack communities. I\u2019ve also seen it for Instagram pods on Telegram and Facebook groups.<\/p>\n\n\n\n

The key here is to get personal <\/em>with them. Ask for their feedback on the content you put out. See what makes them tick, what they love and what they don\u2019t connect with. Add them on your personal Facebook account. Open the window into your life and they won\u2019t mind sharing important posts later down the road. Friends do favours for friends after all.<\/p>\n\n\n\n

Beat the feed algorithm with a variety of content types.<\/h3>\n\n\n\n

Facebook is maturing to the point that the average user is overloaded with notifications. Of all types. And they aren\u2019t always super relevant. Sound familiar? When the newsfeed started having this problem, Facebook introduced algorithmic post sorting. Twitter and then Instagram followed suit. It wasn\u2019t too long ago that I was prompted by Facebook saying my notifications would now be sorted by what\u2019s most relevant to me. I predict that within a few years, this will become a global standard on social media. Notification feed optimization will become a key component of organic social media growth and retention.<\/p>\n\n\n\n

One way to beat the Facebook algorithm in its current state is to post a variety of content types. Under Facebook Analytics<\/a>, you can easily view performance of Photos, Videos and Links. But it doesn\u2019t stop at just that. Think about the other types of content you can throw out there. Think about all the different types of notifications someone can receive. Here\u2019s a quick overview of some underrated ways to send notifications to your fans:<\/p>\n\n\n\n

  1. Events: Updating any information (time, location, information, event title)<\/li>
  2. Live Streams: Going live won\u2019t always give a notification but it does for a portion of your fans<\/li>
  3. Comments: Replying and reacting to comments<\/li>
  4. Groups: Updating your group description, making new posts and linking your group to your page<\/li>
  5. Page Information: Updating your website field and contact details<\/li><\/ol>\n\n\n\n

    I don\u2019t have data to back it up (yet). But I assume that if a person receives a variety of notification types, it improves your position in the news feed.<\/p>\n\n\n\n

    Scale up your posting frequency along your growth.<\/h3>\n\n\n\n

    Volume, volume, volume. You never want to post too much since it will annoy your fans. But the more fans you have, the more you can post. Not everyone who likes your page will see your posts in the first place. As your following grows, posting more frequently allows you to get your posts in front of more eyes.<\/p>\n\n\n\n

    Don\u2019t fall into the trap of thinking you can only post a certain number of times in a week.<\/p>\n\n\n\n