{"id":1183,"date":"2017-04-07T19:31:03","date_gmt":"2017-04-07T12:31:03","guid":{"rendered":"http:\/\/christweten.com\/?p=1183"},"modified":"2020-02-09T19:31:24","modified_gmt":"2020-02-09T12:31:24","slug":"stop-the-bullshit","status":"publish","type":"post","link":"https:\/\/christweten.com\/stop-the-bullshit\/","title":{"rendered":"Why I Joined a Growth Consultancy Literally Named \u201cStop the Bullshit\u201d"},"content":{"rendered":"\n

Stop the Bullshit is a growth agency that’s straight to the point.<\/h2>\n\n\n\n

My name is Chris Tweten and I was raised by the internet.<\/p>\n\n\n\n

Canadian internet, to be specific, which is extremely slow and overpriced. I\u2019ve always had a knack for marketing strategy, teaching myself through experimentation in Canada and then eventually moving to China to experience what a large city is really like. It might sound odd but after working in Shanghai for almost 2 years, Bangkok feels small at times. Scale is a fascinating thing to me.<\/p>\n\n\n\n

Transitioning from doing marketing in China to Thailand was a very difficult process for me. Although the pace of SEA in general is much slower, it\u2019s also a rapidly growing region for business. Internet usage is steadily rising, leaving startups and corporations short on marketing staff. Last year, JobsDB Thailand<\/a> said that more than 85% of Thai companies are experiencing a shortage in marketing staff. Most of these job listings are for senior positions, meaning it\u2019s an industry standard right now to hire plenty of junior level staff.<\/p>\n\n\n\n

I\u2019ve met plenty of talented marketers in Thailand, but meeting Steffen Rusten<\/a> was the first time I\u2019ve met a true performance marketer in the SEA region. Someone who not only understands growth hacking as a concept but has experience with it. It was really refreshing to be able to shoot the shit about growth experiments, ideas, and failures. Steffen had just left a Bangkok-based startup, after having been a part of Uber ANZ. The second he told me he wanted to see if there was a way to work together, I was sold.<\/p>\n\n\n\n

Stop the Bullshit?<\/a> Yeah, that name stuck with me.<\/h4>\n\n\n\n

The lack of transparency in marketing has always been something that bothered me and I\u2019d see it constantly, wherever I was living. I would see not just agencies but freelancers whose sole goal was to land contracts and just coast with no regard for their results. At the end of the day, they got paid and that\u2019s all they cared about.<\/p>\n\n\n\n

Fuck that. Developing my skill as a marketer across as many categories has always been a top priority for me. STB provides an outlet for me grow as a performance marketer while promoting a no bullshit, results-driven approach. Since the growth of internet users in Thailand outweighs the number of talented marketers, it means we have the unique opportunity to make transparency a staple of the marketing industry in the SEA region. Not an easy feat, but I\u2019d love to try.<\/p>\n\n\n\n

\"Chris
Stop the Bullshit made childhood photo sharing mandatory.<\/figcaption><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

Stop the Bullshit is a growth agency that’s straight to the point. My name is Chris Tweten and I was raised by the internet. Canadian internet, to be specific, which is extremely slow and overpriced. I\u2019ve always had a knack for marketing strategy, teaching myself through experimentation in Canada and then eventually moving to China … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[76],"tags":[],"yoast_head":"\nWhy I Joined a Growth Consultancy Literally Named \u201cStop the Bullshit\u201d<\/title>\n<meta name=\"description\" content=\"Stop the Bullshit Collaborations? Yeah, that's a business name that will stick with me for life. 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